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Ever wondered who creates mail forwards? Countless hours are spent by one and all forwarding forwards. From 'funny video' to 'amazing pics' to 'sardar jokes' (my empathies) to 'sms jokes', everyone's seen 'em all.

this last time, while going through one such forward, i tried to picture myself creating one. Its not easy man!! Creating mail forwards is no longer amateurish stuff. It has its own protocol, it is well documented (but of course), it uses all available technologies and so on

here's a list of requisites as i see it

1. foreplay - you can't just attach a set of pics and write 'here goes'. At minimum there should be a "you won't believe this!! or "Check this out...u'll be surprised" etc etc. its just as in the big job!!

2. colours/dots - packaging man!! very important. no one wants to be associated with dull stuff. there should be a minimum of 3 colours, 5 font changes and a few italicized words. you could throw in a couple of gifs 'just for fun'

3. the link..hyperlink - there should be something under the skin of the mail. Most successful forwards that allegedly make their way to more than 50% of inboxes worldwide always entice the reader with hyperlinks. the links are mostly advertisement gimmicks, but thats ok. As long as you can click on the text, thumbs up!!

4. the connection - of course, the stuff should be good. It should connect with the reader. No connection implies a free ticket to the trash box.

Forward this to 5 people and i'll be happy. Forward this to 10 people, i'll be more happy. If you forward this to 50 people, i'll suggest that you read more than my blog

you think all this is bullshit? many have received forwards that they once forwarded, Have you met anyone, who has received a forward that he, originated? if you have, he's probably read this post..hmmm!!